q&a.

Q: How much does video production Cost?

A: It depends. Every production is unique, so costs and timelines vary. When a client reaches out, we schedule a call or video conference to discuss the project. From that conversation, we define the scope and provide a rough estimate.​​

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Q: What types of videos do you produce?​

A: We create a wide variety of videos, including commercials, corporate videos, social media content, brand stories, testimonials, motion graphics and animation, and training videos. Whatever your goal, we tailor our approach to deliver a final product that suits your specific needs.

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Q: Can you help write the script?

​A: Absolutely! Over the years, we’ve helped many clients craft scripts that align with their goals, timeline, and budget—not just producing and editing the final project, but ensuring the message resonates effectively. By being involved early, we can often identify efficiencies or spot potential issues before key stakeholders approve a concept that might exceed the project’s production capabilities.

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Q: Do you offer editing services, and what does that include?

A: Yes, we provide editing services to bring your vision to life. Our in-house team can handle everything from basic editing and color grading to creating motion graphics. If your project requires advanced CGI or 3D-rendered scenes, we partner with trusted specialists to ensure your vision is realized. 

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Q: How do we find on-screen talent?

A: There are two main approaches:

1. Talent Agencies: We provide local talent agencies with a breakdown of the production’s needs. They submit actors who fit the roles, and we can either hold an in-person casting session or, more commonly, organize a video submission process.

2. Casting Agencies: For a more efficient but costlier option, we can partner with a local casting agency, like Cast Iron Studios, to handle the process of identifying and auditioning talent.

We’ve successfully used both approaches over the past twenty years. The “right way” depends on what works best for your specific project.

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Q: How are you able to produce both small and large jobs?

A: A production company’s role—especially the producers’—is to define the scope of each project and assemble the right team to meet its goals. Smaller productions might require just three or four people, while larger ones may need ten, fifteen, or more. At Rushlight Productions, our experience and strong industry relationships ensure that your vision is realized by a team that’s appropriately sized to meet your needs while keeping costs under control.

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Q: How long does it take to produce a video?

A: Timelines vary depending on the complexity of the project. A short social media video or straightforward commercial might only take a day or two, while larger projects like longer form brand stories or documentaries, could require multiple days, a week or even longer. Once we know the scope of your project, we can provide a detailed timeline to keep everything on track.

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Q: What do I need to prepare before production starts?

A: Preparation depends on the project. At a minimum, having a clear idea of your goals, audience, and key messages is incredibly helpful. If you have a script, storyboard, or visual references, even better! Don’t worry—if you’re unsure where to start, we’ll guide you through every step of the development and/or pre-production process.

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Q: Can you help distribute the video after it’s done?

A: Yes! Beyond production, we can advise on the best platforms for your video, whether it’s social media, your website, OTT, pre-roll, targeted cable or broadcast.

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Q: How does insurance work?

A: When hiring a video producer or production company, they should carry the necessary insurance, including production insurance, location insurance (if required), general liability insurance, and worker’s compensation (to cover crew and sometimes actors). Be cautious of small companies or solo videographers who may not have adequate coverage to protect you and everyone involved in the production.